Tag Archives: #LinkedIn

The Importance of Your Reputation and Social Media

social media logo

“It takes a lifetime to build a reputation, it take one bad decision to ruin it.” I’ve been teaching and coaching leadership for over two decades. Every chance that I get, I make this statement as a friendly reminder for students and clients. Let’s face it….most of us are addicted to the use of social media. Imagine a day without going onto FaceBook or Twitter or LinkedIn. Could you stay away for an entire day? I’ve asked a ton of people and the overwhelming majority said No!

Social media makes it so easy to post something to the world instantaneously. It is so fast, that people sometimes post things without thinking about the consequences. Once something is posted, it still exists even if it is deleted. I recommend not posting anything that you would not feel comfortable with the entire world seeing regardless how you have your privacy settings.

Did you ever think about how powerful networks are? If you are a member of sites such as Facebook or LinkedIn, you probably have realized how many of your friends or connections are linked to other friends of connections. These connections can lead to business and job opportunities. It can be extremely powerful. However, if someone sees something that is posted on social media that has a negative connotation, your connections and network may become aware of it and it may be shared. I’m sure you have watched things that have gone “viral”. Look at how quickly something can be distributed.

For example, posting a photo drinking shots at a night club or photos or videos that you may appear intoxicated or posting a photo in a revealing outfits or making statements that may make someone think about what type of employee you may be, can be fatal to your career. You may not be thinking about it at that moment, however, it can make a difference.

What type of image do you want to portray to a future employer, customer, or client?

People have been terminated for things that they post on social media sites such as Facebook. Imagine if a person calls in sick and posts a status update and/or pic attending an event, party, or just out having fun. Not only can someone question their ethics, they may even be terminated. There have been many cases where employees have lost their jobs due to social media post.

facebook photoEmployee: “I’m so sick. I can’t make it in today”.

An hour later on Facebook…. (Disclosure:  No – I didn’t really do this! As fun as it might have been, my integrity and reputation aren’t worth it. This was just a fun example to try to prove a point….)

Tip of the Day: Think before post. It only takes one bad decision to ruin your reputation. When in doubt, make the ethical choice!

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